So it looks like Cal just signed a contract for shoes that will bring them in revenue approximately what SDSU brings in TV revenue. The have's and have nots.
http://espn.go.com/college-sports/story/_/id/15304410/california-berkeley-armour-agree-10-year-deal
http://espn.go.com/college-sports/story/_/id/15304410/california-berkeley-armour-agree-10-year-deal